Marketing students from Mercuria are planning marketing for the European Festival 2026. This event will take place next September in Pombal, Portugal. Couple of weeks ago we visited a local educational institution in Santo Tirso and created marketing materials for the event. The festival’s marketing is the responsibility of French, Portuguese, and Finnish students, so we worked together to define the event’s goals, values, and message.
The European Festival aims to bring European nations together and emphasize equality, a sense of belonging, and the richness of multiculturalism. The event also seeks to promote a message of peace and hope for the future. The slogan “From one wall to another” reflects the idea of breaking down barriers and building bridges between nations.
